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The 12 Commandments

Apr 11 2009

There’s a mediocre Twitter feed called Ruler of Tweets.

In the interest of disclosure, I’m indirectly associated with it. The goal was to create a daily Twitter rule to help guide people toward writing better Tweets. Well, as with all things related to media, generating content is easier said than done. As of now, it has stalled with 12 Tweet Rules, the most recent was posted April 1.

Here they are, in no particular order:

  1. Attempt to entertain, amuse, amaze or provoke thought. Do not simply answer the question “what are you doing?” Avoid mundane.
  2. Increased frequency does not make up for a lack of content. Better to send 1 good tweet per day than 20 mediocre ones.
  3. If someone is following 23,065 people and they start following you, don’t feel pressure to reciprocate. They’re junk tweeters.
  4. Bad tweet: Eating lunch. Good tweet: Having best ham s’wich ever at Hambone’s on W. 83rd in Pittsburgh. See the difference?
  5. If your twitter is linked to your FaceBook status, think hard before you tweet. “Jane Doe is @catbird I agree” seems crazy.
  6. Use complete sentences, not gerunds. If you’re too busy to write a full sentence, stop wasting your (and our) time on Twitter.
  7. If you accidentally send a private text to Twitter, don’t delete it. Consider it subconscious textual liberation.
  8. Before you send even ONE tweet, upload a picture. That generic o_0 is sad. Get your ducks in a row before you start quacking.
  9. When you drunk dial, one person thinks you’re an idiot. When you drunk tweet, the whole world knows. No TUIs.
  10. Give credit where credit is due. Learn to use RT, HT, OT, @username, etc. Google it if you need to.
  11. Commune with the flock. Ask questions to move the conversation. Like “Where’s the best Thai food in Raleigh”?
  12. Cultivate your personal “tweet style” before you attempt to use Twitter to “market your brand.” Crawl before you walk.
  13. If all you have to tweet is, “Hey, check out my blog,” you’re not a tweeter. You’re a blogger and wasting my time.

Well, it’s a start. We have/had good intentions.