A local mall has a commercial running with this little kid (pictured) who goes on about all of the hip, cool things the mall offers kids like him.

A live Webcam is one of the features that supposedly indicates the mall’s understanding of “what we kids like.” I think this underscores the mall’s fundamental misunderstanding of what kids like.

In 1997, a Webcam might have been a curiosity.

In 2005, it is not.